PROFILE

U-P is an ideas-led creative consultancy that emotionally connects brands and organisations to people. The consultancy provides creative direction, brand development and graphic design across all available media. 
Using a research-based approach, U-P applies design innovation as the main source of differentiation. Over the last 10 years success has been built through a unique combination of play and rigour. Positivity and experimentation are at the very core of U-P's philosophy. Constraints are explored in optimistic and creative ways, resulting in work that is memorable and meaningful, and improves our way of life. U-P is led by Paul Marcus Fuog and Uriah Gray. The studio is headquartered in Melbourne with a satellite studio in New York City servicing a growing client-base.



CAPABILITIES

Branding including
Naming
Strategy
Stationery
Signage
Packaging

Digital design and development including
Websites
Apps
On-line artworks

Environmental design including
Exhibition design
Signage
Event collateral

Photography and art direction including
Advertising
Editorial

Publication design including
Books
Magazines

Video direction including
Commercials
Film clips
Moving image

SELECTED PRESENTATIONS, WORKSHOPS AND TEACHING

2015
Otis School of Art and Design, Los Angeles, United States
RMIT University, Design Futures Lab, Melbourne, Australia
MPavilion, Making Do, Melbourne, Australia

2014
Monash University, Volume Control, Melbourne, Australia
Old School New School, Design as Activity, Melbourne, Australia
AGDA, First Five out, Melbourne, Australia

2013
Semi-Permanent Design Conference, Wellington, New Zealand
Pecha Kucha Talk Series, Bali, Indonesia

2012
agIdeas International Design Conference, Melbourne, Australia

2011
Australian Graphic Design Association, Melbourne, Australia,

2010
Design Institute of Australia, Brisbane, Australia



SELECTED EXHIBITIONS

2015
Design Museum, Designs of the Year, London, United Kingdom
Moiety NYC, Grounds For Play, New York, United States

2014
KIOSK, Shrine to the Souvenir, New York, United States
Sight Unseen Offsite, New York Design Week, New York, United States

2013
Design Festa Gallery, Contemporary Australian Posters, Tokyo, Japan
RMIT Design Hub, Public Offer, Melbourne, Australia

2012
Ensaimart, Palma de Majorca harbour, Majorca, Spain
Ship of Fools, Black and White Are Not Colours, The Netherlands

2010
Graphic Design Festival Breda, Breda, The Netherlands
Australian Design Museum, Sydney, Australia

2009
La Surprise Poster Exhibition, Paris, France

SELECTED PRESS

2015
Do it yourself, Phaidon, United Kingdom, September
Frame, The Netherlands, August
Elle Decor, Japan, January

2014
Elle Decor, Italy, August
Surface Magazine, United States, May
Another Magazine, United Kingdom, May

2013
Poster Graphics, Bug News Network, Japan, September
Knife and Fork, Gestalten, Germany, June

2012
Etapes Magazine, Spain, September
Gather and Fold, Australia, April
agIdeas 2012: Design is Difference, AgIdeas, Australia, May

2011
Precursor: The Creativity Watchlist, Gestalten, Germany, September
Desktop Magazine, Australia, May
IDN, 100th Issue, Most Wanted, Hong Kong, March

2009
Computer Arts, Future Publishing, United Kingdom, October,
Sketchbook, Illustrations From The Worlds Most Influential Designers, United States, August
Grafik Magazine, Grafik Ltd, United Kingdom,  February



SELECTED AWARDS

CAPABILITIES

Branding including
Naming
Strategy
Stationery
Signage
Packaging

Digital design and development including
Websites
Apps
On-line artworks

Environmental design including
Exhibition design
Signage
Event collateral

Photography and art direction including
Advertising
Editorial

Publication design including
Books
Magazines

Video direction including
Commercials
Film clips
Moving image



CLIENTS

Aesop
Areaware
Arts Centre Melbourne
AsiaLink
Australian Graphic Design Association
Broached Commissions
Chunky Move
CIBI
City of Melbourne
Geyer
Hotel Hotel
Liquid Architecture: National Festival for Sound Art
Major Projects Victoria
Molonglo Group
Object: Australian Design Centre
Office for Good Design
Plenary Health
Right Angle Studio
RMIT Design Hub
Sagmeister Inc
The New York Times
The University of Melbourne
Uro Media
Valcorp
The Victorian College of the Arts
FIND US

Melbourne, 33 Peel Street
Collingwood 3066

NEWS

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CONTACT

mail@u-p.co
+61 433 151 048