State of Design Festival
Do Design Space was part installation, part classroom, part studio, part laboratory. The environment pop-up during the State of Design Festival 2011 to house a week long program of design discussions, exhibitions, activities and workshops.
U-P developed the identity for the space and program. To capture the spirit of this exploratory and active space we developed and documented a design experiment. This documentation of this experiment became the visual language for the identity. Applied to posters, program guide, flip book, website and environment.