Monster kitchen and bar is chef’s Sean McConnell’s restaurant at Hotel Hotel in Canberra. The restaurant is uniquely sited in the centre of the hotel’s public lounge.
U-P designed the restaurant branding including menus, signage and other ephemera. The brand was conceived as a takeover – as a friendly dual between the restaurant and the hotel. We designed a mutating logo and family of reptilic skin stickers that we applied over existing Hotel Hotel collateral and signage.