The Other Hemisphere
Branding

The Other Hemisphere is an ongoing and touring exhibition project curated by Sarah K. The 2014 iteration shown in Ventura Lambrate, Milan and DesignEx, Sydney included 12 design practices from Australia and New Zealand attempting to simplify our built and designed world.

We created a unified identity for the project that included hero imagery, a printed catalogue, website and the exhibition design. For the imagery, we built sets from materials common to large trade show events such as carpet tiles, wood, felt panels, steel framing and linoleum. This idea feed into the exhibition design. The catalogue, a collection of pages, reflected The Other Hemisphere’s focus on collaboration. The curatorial thread in 2014 was collaboration and the show presented objects where many parts and or people are working together, and similarly the publication distilled many ideas into one outcome. We called for submissions from the designers involved and combined these with product imagery, essays, postcards and instructions.

theotherhemisphere.com

 

Photography: Scottie Cameron

 

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