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Victorian College of the Arts
University of Melbourne

The Victorian College of the Arts (VCA) is part of the University of Melbourne and is one of Australia’s most diverse and dynamic art colleges.

In 2010, U-P were appointed design consultants for the school and were responsible for re-branding the college during a complex period of it’s history. The new identity system framed the artistic culture of the faculty and allowed the personalities of the four sub schools – arts, performing arts, music and film and television – to shine through. The VCA was symbolised by a pyramid where four platforms, representing the four schools, converge to create a whole. Often chaotic, the identity reflects the ground up, energetic and creative ethos of the VCA. A collaboration with Axel Peemoeller.


Melbourne, 33 Peel Street
Collingwood 3066


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