University of Melbourne
The Victorian College of the Arts (VCA) is part of the University of Melbourne and is one of Australia’s most diverse and dynamic art colleges.
In 2010, U-P were appointed design consultants for the school and were responsible for re-branding the college during a complex period of it’s history. The new identity system framed the artistic culture of the faculty and allowed the personalities of the four sub schools – arts, performing arts, music and film and television – to shine through. The VCA was symbolised by a pyramid where four platforms, representing the four schools, converge to create a whole. Often chaotic, the identity reflects the ground up, energetic and creative ethos of the VCA. A collaboration with Axel Peemoeller.